Apollo.io Review
All-in-One Sales Platform
Bottom Line
Solid all-in-one platform combining a massive B2B database (275M+ contacts) with email sequencing and calling. Best for teams that want prospecting and outreach in one tool.
Best For
SMB sales teams, SDRs who need both prospecting data and email sequences, teams looking for an affordable Salesforce alternative
Pricing
$49/month
What is Apollo.io?
Apollo is an all-in-one sales platform that combines a vast B2B contact database with email sequencing, calling, and basic CRM functionality. It's designed to be your single platform for finding prospects, reaching out, and managing deals.
Key Features
275M+ Contact Database
Access to massive B2B database with direct dials and verified emails
Email Sequences
Multi-step email cadences with A/B testing and personalization
Built-in Dialer
Make calls directly from Apollo with automatic logging
Chrome Extension
Prospect on LinkedIn and enrich contacts in real-time
Lead Scoring
Prioritize prospects based on engagement and fit
CRM Functionality
Basic deal management and pipeline tracking
Pros & Cons
✓ Pros
- Huge contact database - great for cold outbound
- Affordable pricing compared to ZoomInfo or Seamless
- All-in-one platform reduces tool bloat
- Chrome extension makes LinkedIn prospecting easy
- Good email deliverability features
- Active development and frequent feature updates
✗ Cons
- Data accuracy can be hit-or-miss (70-75% for emails)
- Email deliverability not as good as specialized tools like Instantly
- Sequence builder less sophisticated than Outreach/Salesloft
- UI can feel cluttered with so many features
- Credit system can get expensive at scale
Real Results from Our Testing
Final Verdict
Solid all-in-one platform combining a massive B2B database (275M+ contacts) with email sequencing and calling. Best for teams that want prospecting and outreach in one tool.
Get Started with Apollo.io