Affiliate Disclosure

How We Earn

Sales AI Guide participates in affiliate marketing programs. This means when you click on certain links on our site and make a purchase, we may earn a commission at no additional cost to you.

For example, if you click our link to Instantly.ai and sign up for their service, Instantly.ai pays us a commission for referring you. The price you pay is exactly the same whether you use our link or go directly to their website.

Which Tools We're Affiliated With

We maintain affiliate relationships with most of the tools we review, including:

• Instantly.ai
• Clay.com
• Apollo.io
• Gong.io
• Lavender.ai
• HubSpot
• Outreach.io
• Salesloft
• And others as we review them

Affiliate links are typically formatted as: https://salesaiguide.com/go/[toolname]

Our Promise: Honest Reviews

Here's what you need to know about how affiliate relationships influence (and don't influence) our reviews:

What Doesn't Change

• Ratings are based on real testing — Every tool is used for 3-6+ months in actual sales workflows before review
• Negative reviews still happen — If a tool has issues, we document them even if it costs us commissions
• Better alternatives get recommended — If Tool A pays 30% commission but Tool B is clearly better, we'll recommend Tool B
• Pricing criticism is fair game — If a tool is overpriced, we'll say so

What We Don't Do

• Review tools we haven't personally tested
• Accept payment for positive reviews
• Hide negative features to increase conversions
• Recommend tools solely based on commission rates
• Remove criticism if a vendor complains

Why Trust These Reviews?

Here's the reality: my reputation is worth more than any single affiliate payment.

If I recommend garbage tools just to earn commissions, you'll stop trusting me and this site dies. But if I consistently recommend tools that actually work, you'll come back when you need a new solution — and that long-term relationship is worth infinitely more.

I'm also an actual sales professional using these tools daily. I have skin in the game. If I recommend something that tanks your reply rates or wastes your time, it reflects poorly on my judgment and expertise.

Testing Methodology

Every tool review follows this process:

1. Real deployment — Set up in actual sales workflow, not a test account
2. 3-6 month minimum — Long enough to see if it works over time
3. Metrics tracking — Measure reply rates, time saved, ROI, etc.
4. Team testing — Get feedback from SDRs, AEs, and managers
5. Comparison testing — Head-to-head vs competitors
6. Honest write-up — Document what works, what doesn't, who it's for

FTC Compliance

This disclosure is in compliance with the Federal Trade Commission's guidelines on endorsements and testimonials. All product reviews and recommendations on Sales AI Guide reflect my honest opinions based on real testing.

Material connections (affiliate relationships) are disclosed both on this page and within review content itself.

Questions?

If you have questions about our affiliate relationships, testing methodology, or anything else, email me at hello@salesaiguide.com

I read every email and typically respond within 48 hours.

Last updated: February 2026