Apollo vs ZoomInfo: Which is Better?
Head-to-head comparison based on real testing
Quick Verdict
Winner: Apollo
Much more affordable with built-in sequencing, better for SMBs and mid-market
At a Glance Comparison
| Feature | Apollo | ZoomInfo |
|---|---|---|
| Rating | 4.5/5 ★ | 4.2/5 ★ |
| Starting Price | $49/mo | $15K+/yr |
| Inbox Rate | 72% | N/A |
| Reply Rate | 10% | N/A |
Which Should You Choose?
Choose Apollo if:
SMBs and teams that want prospecting + outreach in one affordable platform
Get Started with ApolloChoose ZoomInfo if:
Enterprise teams with large budgets who only need data (not sequences)
Get Started with ZoomInfoRead Full Reviews
For complete details on each tool, read our in-depth reviews: